MANDATORY READING MATERIALS
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01610 a2200229 4500
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|a 9781452261362
039
|y20250227160656|znoorashikin|y20250227161102|znoorashikin|y20250415105632|znoorashikin
040
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|a MKM |b eng |e rda
090
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|aHD 49 |b.C66 |c2015
100
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|a Coombs, W. Timothy |e author
245
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|a Onging crisis communication |b planning, managing, and responding |c W. Timothy Coombs
250
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|a Fourth edition
264
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|a Thousand Oaks, California |b SAGE Publications |c 2015
300
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|a xiiii, 240 pages |b illustration |c 23 cm
336
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|a text |2 rdacontent
337
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|a unmediated |2 rdamedia
338
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|a volume |2 rdacarrier
504
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|a Includes bibliographical references and index
520
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
650
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|a Crisis management
650
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|a Communication in management
999
|a1000193695|bOpen Shelf|cBook